The New Who’s Who

I have been an avid collector of British Vogue for 12 years now, never missed a single copy. My most prised possession in life is my 1982 November edition which is my birth related copy; it is framed and sits on my bedside table with the pride and devotion it deserves. I also have a Vogue bookcase in my living room, which a-la Karl Largerfeld, stores my entire catalogue beautifully, and is not to be touched by family, friends or visitors!

Whilst I adore my paper copy collection, I have warmed more recently to online branches of the Vogue Empire and in particular to daily updated articles such as Street Chic and SPY. This type of article pounces on random, fashionable members of the public with a stop, snap and interview reporting style.

A lot of publications are granting more and more column space to both star-studded and local events aiding this new fascination with Who’s Wearing What? From Hello! covering various weddings and red carpet events to the free Metro paper snapping Jo Public on her morning commute to work, we’re all so interested in what everyone is wearing.

What fascinates me are the smaller local articles featuring shoppers, workers and tourists alike who are totally unfamiliar with being stopped in the street and asked to pose for a picture. I love the attitude towards individualism and standing out from the crowd at least that seems to be the idea. Where so many young Kate Moss wannabe’s appear to be going wrong is with the interview. When your photo clearly shows you wearing an outfit straight from the Topshop store window, don’t answer like this;

Q. Who influences your style?

A. No one really, I like to stand out from the crowd and wear unusual items from vintage shops.

I know Topshop has been trading for a long time, but it’s not classed as Vintage just yet. And as for styling your own look, then at least mix it up with different accessories than what the merchandiser selected to put in the store window! You have to laugh at the naivety.

I don’t know if it’s a regional thing, but most of the young women who appear in my local paper all give the same answers and are all wearing the same AW10 trends. On the other hand, I do think it’s quite amusing to give Jo Public a soap box to tell the world how much of an individual she is compared to tomorrow’s individual in the same outfit.

If you are one of the lucky fashionista’s who gets snapped in the street, try to say something original, or at least something that doesn’t completely contradict your chosen outfit.  I’m just nipping out to get the paper…..

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